PROGRAM 21.10.2021

Moderated by Jane Oblikas and Kristi Liiva

8.45 – 9.15 Morning Coffee
9.15 -11.00 Design Thinking {value}

The business value of design - Stefan MoritzSenior Design Director, McKinsey (Sweden)
Point of Purpose  - Bård Annweiler, CEO, Mission AS (Norway)
Transforming Designers - The role of the designer has been disrupted, Marihum Pernia, hybrid designer, Design Director, Value Officer at eFM (Italy)

11.00 - 11.30 Energy break
11.30 - 13.00 Design Thinking {case studies}

3 parallel case study sessions. Choose which you attend!
A.  User-centered Design
Ventizolve, drug that reverses the effects of opioid overdose - Tom Morgan, Executive Creative Strategist, ANTI (Norway)
Posti Redefined - changing the 400-year old behemoth - Juho PaasonenHead of Design, Posti (Finland)
Design Masterclass case study, I Can Grab, a grip for people with neck trauma - Hegert Mölder, founder, Vahva Solutions (Estonia)
B. Ecodesign
Huhtamäki, sustainable packaging solutions - Tanja Virtanen-Leppä, 
Head of Sustainability Center of Excellence Huhtamaki Group (Finland)
Tuul, the most sustainable e-scooter in the world
 - Jaan Kekišev, Business Development Manager, Comodule (Estonia)
Budbee, a sustainable delivery service - Simon Strindberg, Chief Marketing Officer, Budbee (Sweden)
C. Innovative Service Design
Legal design agency Dot., a human-centered approach to legal services, Fennia Prize 2020 Grand Prix - Christine Inkinen and Aku Nikkola, Junior Legal Designers, Dot. (Finland)
Design Masterclass case study, CropCop, crop monitoring by satellite 
- Tanel Tamm, GIS expert, board member, KappaZeta (Estonia)
From scrappy to scale: Building an enterprise design system - Helen Kokk, Award Winning Product Designer and Team Lead (Estonia)

13.00 - 14.00 Lunch
14.00 - 15.30 Design Thinking {toolbox} 

User Research: How To? - Agne Kinks
Head of Customer and Market Research Team, Pipedrive (Estonia)
Jobs To Be Done, a framework for understanding customer needs Jim KalbachChief Evangelist, MURAL (USA)

15.30 - 16.00 Energy break

16.00 – 17.00 Design Thinking {design leadership}

Keynotes and a final discussion round about why companies need stronger design capabilities than ever before, how to use the potential for design-driven growth and deliver exceptional designs, what does it take to lead design teams and measure the impact of design.
Participants: Mark GuarraiaVice President, Design and User Experience, Novo Nordisk (Denmark), Tytti-Lotta Ojala, Chief Design Officer, Nordic Umami Company (Finland) and Tom Morgan, partner, ANTI (Norway). The discussion is led by Kristi Liiva, partner, Miltton Sisu (Estonia).

17.00 - 17.30 Networking & Drinks

For international guest:  you are welcome to join our live broadcast from the main stage! All presentations are held in English, the online ticket is 199 euros + VAT. 
The early bird auditorium ticket until Midsummer Day (June 24th) is 279 euros plus VAT.
The auditorium ticket is 349 euros plus VAT.
Come with your team! The price for more than 2 people from the same one organisation is 269 euros plus VAT.

Conference presentations can be reviewed free of charge by the auditorium ticket purchaser.

                 The Design Thinking Conference                  will take place at  
Fotografiska Tallinn
The conference is co-designed by       Telliskivi 60a-8, Tallinn, Estonia.

Find your way

Getting to Fotografiska is easy, regardless of transportation: bike, walk, drive or take the public transport. We are located in Telliskivi Creative City - if you find your way here, you will definitely find us. We are in the building that was used to known as the Red Building. 

By public transportation or foot

Taking the tram 1 or 2, the closest stop is Telliskivi. From there, it's only few hundred meters to walk. But it's done before you notice. When in the Creative City, keep going, rather to the farther end, until the highest red brick building starts appearing. That's the place.  

Balti Jaam train and bus station is also not too far. Many buses and a few trolleys stop there. 

By car

Getting here by car is also easy. You can park at the Telliskivi street, where city center parking fees are applied or the Telliskivi district's parking lots. EP86 is the marking to remember and closest parking lot to our building. Every new 30 minutes costs 0,85 euros.

By bike

Near here bicycles are honored and popular. We don't have dedicated bike lanes quite yet, but there's enough space for cycling. You'll find a way.